Focus Group Research
1st Edition
Published on 21. September 2012
Book
Hardback
1656 pages
978-0-85702-567-8 (ISBN)
Description
Focus groups are a popular, widely accepted, and legitimate research method to determine attitudes, experiences, perceptions, and knowledge on a wide range of topics in many fields of endeavour. For example, studies have been conducted to examine participants' favourite pizza toppings, their quality of life following hip replacement surgery and how they feel about human cloning. Focus groups lead to the voicing of attitudes and insights not readily attainable from other qualitative forms of data collection. The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Prof. Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
More details
Series
Edition
Four-Volume Set
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
3026 gr
ISBN-13
978-0-85702-567-8 (9780857025678)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Graham Walden is a full professor at The Ohio State University, and subject librarian for Communication, Germanic Languages and Literatures, and Government Documents. For the first twenty years of his academic career, his primary research interest in the broadest sense was the field of interviewing with a specific focus on survey literature. In the last seven years, his interest has shifted to the literature of focus groups publishing widely on the topic. In 2006 he received the American Library Association, Association of College and Research Libraries (ACRL), Marta Lange/CQ Press Award for distinguished contributions to bibliography and information service in law/political science.
Content
VOLUME ONE
PART ONE: ORIENTATION
Definitions, Characteristics and Overview Studies
Focus Group Interview - Charles Basch
An Underutilized Research Technique for Improving Theory and Practice in Health Education
Focus Groups - Peggy Yuhas Byers and James Wilcox
A Qualitative Opportunity for Researchers
The Method Is the Message - Michael Delli Carpini and Bruce Williams
Focus Groups as a Method of Social, Psychological and Political Inquiry
Focus Groups - David Morgan and Margaret Spanish
A New Tool for Qualitative Research
Focus Groups - David Morgan
Focus Group Methodology - Sue Wilkinson
A Review
The Validity and Reliability of Focus Groups as a Research Method in Adult Education - Nicoleta Chioncel et al
Terminology and Typology
The Group-Depth Interview - Alfred Goldman
The Group Interview in Social Research - James Frey and Andrea Fontana
A Rose by Any Other Name May Smell as Sweet but 'Group Discussion' Is not Another Name for a 'Focus Group' nor Should It Be - Clive Boddy
Historical Context
The Group Interview - Emory Bogardus
The Focused Interview - Robert Merton and Patricia Kendall
The Focused Interview and Focus Groups - Robert Merton
Continuities and Discontinuities
Conducting Focus Group Sessions - Evelyn Folch-Lyon and John Trost
Making Sense of Focus Groups - Rosaline Barbour
The Secret Life of Focus Groups - Raymond Lee
Robert Merton and the Diffusion of a Research Method
Research Applications
'It's Good to Talk' - Alan Johnson
The Focus Group and the Sociological Imagination
Focus Groups - George Kamberelis and Greg Dimitriadis
Strategic Articulations of Pedagogy, Politics and Inquiry
Strengths and Limitations
The Learning Curve - Ian Mansell et al
The Advantages and Disadvantages in the Use of Focus Groups as a Method of Data Collection
The Focus Group Interview - Debbie Ho
Rising to the Challenge in Qualitative Research Methodology
Theoretical and Conceptual Frameworks
Focus Groups and the Nature of Qualitative Marketing Research - Bobby Calder
Theorizing Subjects and Subject Matter in Focus Group Research - Sarah Cunningham-Burley, Anne Kerr and Stephen Pavis
VOLUME TWO
PART TWO: BIBLIOGRAPHIES AND LITERATURE REVIEWS
'Best Practice' in Focus Group Research - Tim Freeman
Making Sense of Different Views
A Review of the Use and Potential of Focus Groups in Social Work Research - Donald Linhorst
The Analysis of Focus Groups in Published Research Articles - Geoffrey Wiggins
Qualitative Sample Extensiveness in Health Education Research - Rachel Safman and Jeffery Sobal
Group Interviews in Primary Care Research - Peter Twohig and Wayne Putnam
Advancing the State of the Art or Ritualized Research?
Literature Review - Elizabeth Halcomb et al
Considerations in Undertaking Focus Group Research with Culturally and Linguistically Diverse Groups
PART THREE: GENERAL METHODOLOGY
Assessing Educational Effectiveness - Linda Costigan Lederman
The Focus Group Interview as a Technique for Data Collection
Collecting and Analyzing Qualitative Data - Julius Sim
Issues Raised by the Focus Group
Focus Group Method and Methodology - Andrew Parker and Jonathan Tritter
Current Practice and Recent Debate
Focus Groups and Methodological Reflections - Jonathan Woodring et al
Conscientious Flexibility in the Field
Using Focus Groups to Facilitate Culturally Anchored Research - Diane Hughes and Kimberly DuMont
Multicultural Issues in Qualitative Research - Jeffrey Nevid and Nelly Sta. Maria
Conducting Effective Focus Groups in the Context of Diversity - Janice Dreachslin
Theoretical Underpinnings and Practical Implications
PART FOUR: SPECIFIC METHODOLOGICAL ISSUES
Planning
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Sampling and Recruiting Participants
Planning and Recruiting the Sample for Focus Groups and In-Depth Interviews - Colin MacDougall and Elizabeth Fudge
Group Composition, Group Size and Number of Groups
Crossing Multidisciplinary Divides - Emma Clavering and Janice McLaughlin
Exploring Professional Hierarchies and Boundaries in Focus Groups
The Use of Focus Groups for Idea Generation - Edward Fern
The Effects of Group Size, Acquaintanceship and Moderator on Response Quantity and Quality
How Acquaintanceship and Analyst Can Influence Focus Group Results - James Nelson and Nancy Frontczak
Small Is Not too Small - Jean Toner
Reflections Concerning the Validity of Very Small Focus Groups (VSFGs)
Question Design and Interview Schedule Construction
Asking Elaborate Questions - Claudia Puchta and Jonathan Potter
Focus Groups and the Management of Spontaneity
Moderating
Manufacturing Individual Opinions - Claudia Puchta and Jonathan Potter
Market Research Focus Groups and the Discursive Psychology of Evaluation
A Market of Opinions - Javier Lezaun
The Political Epistemology of Focus Groups
Using and Analyzing Focus Groups - Janet Smithson
Limitations and Possibilities
Interviewing the Moderator - Janine Morgall Traulsen, Anna Birna Almarsdottir and Ingunn Bjornsdottir
An Ancillary Method to Focus Groups
VOLUME THREE
Analyzing the Data
Getting the Focus and the Group - Pamela Kidd and Mark Parshall
Enhancing Analytical Rigor in Focus Group Research
Video Review - Marla Clayman et al
An Alternative to Coding Transcripts of Focus Groups
Focus Groups in Feminist Research - Sue Wilkinson
Power, Interaction and the Co-Construction of Meaning
What about Focus Group Interaction Data? - Wendy Duggleby
'It Was Fun... but We Don't Usually Talk about These Things' - Deborah Warr
Analyzing Sociable Interaction in Focus Groups
Maximizing Results with Focus Groups - Dianne Morrison-Beedy, Denise Cote-Arsenault and Nancy Fischbeck Feinstein
Moderator and Analysis Issues
Who's Talking - Lars-Christer Hyden and Paul B low
Drawing Conclusions from Focus Groups - Some Methodological Considerations
Focus Groups and Ethnography - Michael Agar and James MacDonald
Just Say No? The Use of Conversation Analysis in Developing a Feminist Perspective on Sexual Refusal - Celia Kitzinger and Hannah Frith
Reporting
Consolidated Criteria for Reporting Qualitative Research (COREQ) - Allison Tong, Peter Sainsbury and Jonathan Craig
A 32-Item Checklist for Interviews and Focus Groups
Validity
Focus Group Research - Roxanne McDaniel and Carole Ann Bach
The Question of Scientific Rigor
Focus Groups in Psychological Assessment - Dawne Vogt, Daniel King and Lynda King
Enhancing Content Validity by Consulting Members of the Target Population
Analyzing Interactional Contexts in a Data-Sharing Focus Group - Jamie Murdoch, Fiona Poland and Charlotte Salter
PART FIVE: GROUP INTERACTION AND DYNAMICS
Focusing on Sex - Hannah Frith
Using Focus Groups in Sex Research
Displaying Opinions - Greg Myers
Topics and Disagreement in Focus Groups
Focus Group Research and 'the Patient's View' - Pascale Lehoux, Blake Poland and Genevieve Daudelin
A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants - David Wooten and Americus Reed II
The Effects of Interaction on Consumers' Attitudes in Focus Groups - Terry Bristol and Edward Fern
Focus Groups as Sites of Influential Interaction - Theodore Zorn et al
Building Communicative Self-Efficacy and Effecting Attitudinal Change in Discussing Controversial Topics
'From the Heart of My Bottom' - Clare Wilkinson, Charlotte Rees and Lynn Knight
Negotiating Humor in Focus Group Discussions
The Social Contexts of Focus Groups - Jocelyn Hollander
The Devil's Advocate - Colin MacDougall and Frances Baum
A Strategy to Avoid Groupthink and Stimulate Discussion in Focus Groups
The Methodology of Focus Groups - Jenny Kitzinger
The Importance of Interaction between Research Participants
VOLUME FOUR
PART SIX: TECHNOLOGICAL ALTERNATIVES
Telephone Focus Groups
Telephone Focus Groups - Crystale Purvis Cooper, Cynthia Jorgensen and Tracie Merritt
An Emerging Method in Public Health Research
Online Focus Groups
Online Focus Groups - Ted Gaiser
Online Focus Groups - Donna Reid and Fraser Reid
An In-Depth Comparison of Computer-Mediated and Conventional Focus Group Discussions
A Critical Comparison of Offline Focus Groups, Online Focus Groups and E-Delphi - Elisabeth Br ggen and Pieter Willems
Researching Online Populations - Kate Stewart and Matthew Williams
The Use of Online Focus Groups for Social Research
Toward a Theory of Technique for Online Focus Groups - Albino Claudio Bosio, Guendalina Graffigna and Edoardo Lozza
Using Message Boards to Conduct Online Focus Groups - David Deggs, Kenda Grover and Kit Kacirek
PART SEVEN: DISCUSSION ENHANCEMENT TECHNIQUES
Vignettes
Una Mujer Trabaja Doble Aqui - Michele Easter et al
Vignette-Based Focus Groups on Stress and Work for Latina Blue-Collar Women in Eastern North Carolina
Towards an Understanding of British Public Attitudes Concerning Human Cloning - Richard Shepherd et al
Play-Acting and Focus Troupes - Steve Sato and Tony Salvador
Theater Techniques for Creating Quick, Intense, Immersive and Engaging Focus Group Sessions
Role-Playing
The Indirect Approach of Semi-Focused Groups - Frederic Bill and Lena Olaison
Expanding Focus Group Research through Role-Playing
The Impact of Simulation on People Who Act as Simulated Patients - Lonneke Bokken, Jan van Dalen and Jan-Joost Rethans
A Focus Group Study
Storytelling
Women's Stories - Clo Mingo, Carla Herman and Marla Jasperse
Ethnic Variations in Women's Attitudes and Experiences of Menopause, Hysterectomy and Hormone Replacement Therapy
Seeing the Person behind the Patient - Amanda Clarke, Elizabeth Jane Hanson and Helen Ross
Enhancing the Care of Older People Using a Biographical Approach
Drawing
'It Was Fun... I Liked Drawing My Thoughts' - Felice Yuen
Using Drawings as a Part of the Focus Group Process with Children
Repeat Receipts
Repeat Receipts - Claudia Puchta, Jonathan Potter and Stephan Wolff
A Device for Generating Visible Data in Market Research Focus Groups
Poetic Transcription
Nurturing Dialogic Hermeneutics and the Deliberative Capacities of Communities in Focus Groups - Melissa Freeman
Concept Boards
Concept Evaluation in Focus Groups - Radan Martinec
Semantic Fields and Evaluative Strategies
PART EIGHT: ETHICAL ISSUES
The Practical, Methodological and Ethical Dilemmas of Conducting Focus Groups with Vulnerable Clients - Sara Owen
PART NINE: FUTURE DIRECTIONS
Future Directions for Focus Groups - David Morgan
The Future of Focus Groups - Richard Krueger
PART ONE: ORIENTATION
Definitions, Characteristics and Overview Studies
Focus Group Interview - Charles Basch
An Underutilized Research Technique for Improving Theory and Practice in Health Education
Focus Groups - Peggy Yuhas Byers and James Wilcox
A Qualitative Opportunity for Researchers
The Method Is the Message - Michael Delli Carpini and Bruce Williams
Focus Groups as a Method of Social, Psychological and Political Inquiry
Focus Groups - David Morgan and Margaret Spanish
A New Tool for Qualitative Research
Focus Groups - David Morgan
Focus Group Methodology - Sue Wilkinson
A Review
The Validity and Reliability of Focus Groups as a Research Method in Adult Education - Nicoleta Chioncel et al
Terminology and Typology
The Group-Depth Interview - Alfred Goldman
The Group Interview in Social Research - James Frey and Andrea Fontana
A Rose by Any Other Name May Smell as Sweet but 'Group Discussion' Is not Another Name for a 'Focus Group' nor Should It Be - Clive Boddy
Historical Context
The Group Interview - Emory Bogardus
The Focused Interview - Robert Merton and Patricia Kendall
The Focused Interview and Focus Groups - Robert Merton
Continuities and Discontinuities
Conducting Focus Group Sessions - Evelyn Folch-Lyon and John Trost
Making Sense of Focus Groups - Rosaline Barbour
The Secret Life of Focus Groups - Raymond Lee
Robert Merton and the Diffusion of a Research Method
Research Applications
'It's Good to Talk' - Alan Johnson
The Focus Group and the Sociological Imagination
Focus Groups - George Kamberelis and Greg Dimitriadis
Strategic Articulations of Pedagogy, Politics and Inquiry
Strengths and Limitations
The Learning Curve - Ian Mansell et al
The Advantages and Disadvantages in the Use of Focus Groups as a Method of Data Collection
The Focus Group Interview - Debbie Ho
Rising to the Challenge in Qualitative Research Methodology
Theoretical and Conceptual Frameworks
Focus Groups and the Nature of Qualitative Marketing Research - Bobby Calder
Theorizing Subjects and Subject Matter in Focus Group Research - Sarah Cunningham-Burley, Anne Kerr and Stephen Pavis
VOLUME TWO
PART TWO: BIBLIOGRAPHIES AND LITERATURE REVIEWS
'Best Practice' in Focus Group Research - Tim Freeman
Making Sense of Different Views
A Review of the Use and Potential of Focus Groups in Social Work Research - Donald Linhorst
The Analysis of Focus Groups in Published Research Articles - Geoffrey Wiggins
Qualitative Sample Extensiveness in Health Education Research - Rachel Safman and Jeffery Sobal
Group Interviews in Primary Care Research - Peter Twohig and Wayne Putnam
Advancing the State of the Art or Ritualized Research?
Literature Review - Elizabeth Halcomb et al
Considerations in Undertaking Focus Group Research with Culturally and Linguistically Diverse Groups
PART THREE: GENERAL METHODOLOGY
Assessing Educational Effectiveness - Linda Costigan Lederman
The Focus Group Interview as a Technique for Data Collection
Collecting and Analyzing Qualitative Data - Julius Sim
Issues Raised by the Focus Group
Focus Group Method and Methodology - Andrew Parker and Jonathan Tritter
Current Practice and Recent Debate
Focus Groups and Methodological Reflections - Jonathan Woodring et al
Conscientious Flexibility in the Field
Using Focus Groups to Facilitate Culturally Anchored Research - Diane Hughes and Kimberly DuMont
Multicultural Issues in Qualitative Research - Jeffrey Nevid and Nelly Sta. Maria
Conducting Effective Focus Groups in the Context of Diversity - Janice Dreachslin
Theoretical Underpinnings and Practical Implications
PART FOUR: SPECIFIC METHODOLOGICAL ISSUES
Planning
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Sampling and Recruiting Participants
Planning and Recruiting the Sample for Focus Groups and In-Depth Interviews - Colin MacDougall and Elizabeth Fudge
Group Composition, Group Size and Number of Groups
Crossing Multidisciplinary Divides - Emma Clavering and Janice McLaughlin
Exploring Professional Hierarchies and Boundaries in Focus Groups
The Use of Focus Groups for Idea Generation - Edward Fern
The Effects of Group Size, Acquaintanceship and Moderator on Response Quantity and Quality
How Acquaintanceship and Analyst Can Influence Focus Group Results - James Nelson and Nancy Frontczak
Small Is Not too Small - Jean Toner
Reflections Concerning the Validity of Very Small Focus Groups (VSFGs)
Question Design and Interview Schedule Construction
Asking Elaborate Questions - Claudia Puchta and Jonathan Potter
Focus Groups and the Management of Spontaneity
Moderating
Manufacturing Individual Opinions - Claudia Puchta and Jonathan Potter
Market Research Focus Groups and the Discursive Psychology of Evaluation
A Market of Opinions - Javier Lezaun
The Political Epistemology of Focus Groups
Using and Analyzing Focus Groups - Janet Smithson
Limitations and Possibilities
Interviewing the Moderator - Janine Morgall Traulsen, Anna Birna Almarsdottir and Ingunn Bjornsdottir
An Ancillary Method to Focus Groups
VOLUME THREE
Analyzing the Data
Getting the Focus and the Group - Pamela Kidd and Mark Parshall
Enhancing Analytical Rigor in Focus Group Research
Video Review - Marla Clayman et al
An Alternative to Coding Transcripts of Focus Groups
Focus Groups in Feminist Research - Sue Wilkinson
Power, Interaction and the Co-Construction of Meaning
What about Focus Group Interaction Data? - Wendy Duggleby
'It Was Fun... but We Don't Usually Talk about These Things' - Deborah Warr
Analyzing Sociable Interaction in Focus Groups
Maximizing Results with Focus Groups - Dianne Morrison-Beedy, Denise Cote-Arsenault and Nancy Fischbeck Feinstein
Moderator and Analysis Issues
Who's Talking - Lars-Christer Hyden and Paul B low
Drawing Conclusions from Focus Groups - Some Methodological Considerations
Focus Groups and Ethnography - Michael Agar and James MacDonald
Just Say No? The Use of Conversation Analysis in Developing a Feminist Perspective on Sexual Refusal - Celia Kitzinger and Hannah Frith
Reporting
Consolidated Criteria for Reporting Qualitative Research (COREQ) - Allison Tong, Peter Sainsbury and Jonathan Craig
A 32-Item Checklist for Interviews and Focus Groups
Validity
Focus Group Research - Roxanne McDaniel and Carole Ann Bach
The Question of Scientific Rigor
Focus Groups in Psychological Assessment - Dawne Vogt, Daniel King and Lynda King
Enhancing Content Validity by Consulting Members of the Target Population
Analyzing Interactional Contexts in a Data-Sharing Focus Group - Jamie Murdoch, Fiona Poland and Charlotte Salter
PART FIVE: GROUP INTERACTION AND DYNAMICS
Focusing on Sex - Hannah Frith
Using Focus Groups in Sex Research
Displaying Opinions - Greg Myers
Topics and Disagreement in Focus Groups
Focus Group Research and 'the Patient's View' - Pascale Lehoux, Blake Poland and Genevieve Daudelin
A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants - David Wooten and Americus Reed II
The Effects of Interaction on Consumers' Attitudes in Focus Groups - Terry Bristol and Edward Fern
Focus Groups as Sites of Influential Interaction - Theodore Zorn et al
Building Communicative Self-Efficacy and Effecting Attitudinal Change in Discussing Controversial Topics
'From the Heart of My Bottom' - Clare Wilkinson, Charlotte Rees and Lynn Knight
Negotiating Humor in Focus Group Discussions
The Social Contexts of Focus Groups - Jocelyn Hollander
The Devil's Advocate - Colin MacDougall and Frances Baum
A Strategy to Avoid Groupthink and Stimulate Discussion in Focus Groups
The Methodology of Focus Groups - Jenny Kitzinger
The Importance of Interaction between Research Participants
VOLUME FOUR
PART SIX: TECHNOLOGICAL ALTERNATIVES
Telephone Focus Groups
Telephone Focus Groups - Crystale Purvis Cooper, Cynthia Jorgensen and Tracie Merritt
An Emerging Method in Public Health Research
Online Focus Groups
Online Focus Groups - Ted Gaiser
Online Focus Groups - Donna Reid and Fraser Reid
An In-Depth Comparison of Computer-Mediated and Conventional Focus Group Discussions
A Critical Comparison of Offline Focus Groups, Online Focus Groups and E-Delphi - Elisabeth Br ggen and Pieter Willems
Researching Online Populations - Kate Stewart and Matthew Williams
The Use of Online Focus Groups for Social Research
Toward a Theory of Technique for Online Focus Groups - Albino Claudio Bosio, Guendalina Graffigna and Edoardo Lozza
Using Message Boards to Conduct Online Focus Groups - David Deggs, Kenda Grover and Kit Kacirek
PART SEVEN: DISCUSSION ENHANCEMENT TECHNIQUES
Vignettes
Una Mujer Trabaja Doble Aqui - Michele Easter et al
Vignette-Based Focus Groups on Stress and Work for Latina Blue-Collar Women in Eastern North Carolina
Towards an Understanding of British Public Attitudes Concerning Human Cloning - Richard Shepherd et al
Play-Acting and Focus Troupes - Steve Sato and Tony Salvador
Theater Techniques for Creating Quick, Intense, Immersive and Engaging Focus Group Sessions
Role-Playing
The Indirect Approach of Semi-Focused Groups - Frederic Bill and Lena Olaison
Expanding Focus Group Research through Role-Playing
The Impact of Simulation on People Who Act as Simulated Patients - Lonneke Bokken, Jan van Dalen and Jan-Joost Rethans
A Focus Group Study
Storytelling
Women's Stories - Clo Mingo, Carla Herman and Marla Jasperse
Ethnic Variations in Women's Attitudes and Experiences of Menopause, Hysterectomy and Hormone Replacement Therapy
Seeing the Person behind the Patient - Amanda Clarke, Elizabeth Jane Hanson and Helen Ross
Enhancing the Care of Older People Using a Biographical Approach
Drawing
'It Was Fun... I Liked Drawing My Thoughts' - Felice Yuen
Using Drawings as a Part of the Focus Group Process with Children
Repeat Receipts
Repeat Receipts - Claudia Puchta, Jonathan Potter and Stephan Wolff
A Device for Generating Visible Data in Market Research Focus Groups
Poetic Transcription
Nurturing Dialogic Hermeneutics and the Deliberative Capacities of Communities in Focus Groups - Melissa Freeman
Concept Boards
Concept Evaluation in Focus Groups - Radan Martinec
Semantic Fields and Evaluative Strategies
PART EIGHT: ETHICAL ISSUES
The Practical, Methodological and Ethical Dilemmas of Conducting Focus Groups with Vulnerable Clients - Sara Owen
PART NINE: FUTURE DIRECTIONS
Future Directions for Focus Groups - David Morgan
The Future of Focus Groups - Richard Krueger