Managing Innovation

Firms in the logistics service industry have to operate and survive in a competitive marketplace characterized by legislative changes, deregulation and consolidation in the industry, or higher service level requirements. The competitiveness of logistics service providers (LSPs) increasingly depends on their ability to adopt innovations that add value to shippers' bottom line. Innovative LSPs can reap first mover advantages, increase customer satisfaction and retention, and capture greater market share. However, empirical research reveals that today the capacity of LSPs to bring out innovation is rather low. They turn out fewer service and process innovations than firms in other industries. The book - written by thought leaders from academia and corporate practice - helps managers to better understand how LSPs can approach innovation management more actively, how to generate and manage innovation at the shipper-LSP interface, and how to make innovation happen. In addition, the book establishes a solid foundation for a new and fruitful research stream.