REVERSED PYRAMID
THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT
1st Edition
Published on 31. May 2021
Book
Hardback
202 pages
978-3-00-066032-0 (ISBN)
Description
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:
To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded
principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded
principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
Reviews / Votes
"Stefan's approach of "reversing the pyramid" instantly dialsup the impact of communications."
Philipp Justus, Vice President Central Europe, Google
"I appreciate Stefan's approach as one of the most substantial
in the entire executive consulting sphere."
Lutz Schüler, CEO Virgin Media Liberty Global
"Strategy Consultants use pyramids for pitch decks, but from
now on they will be reversed ones for speeches."
Stefan Gross-Selbeck, CEO, BCG Group Digital Ventures
"Stefan is a first-class professional who offers a rare
combination of truly original insights. Every book by Stefan
is an eye-opener. Strongly recommended."
Joseph Bikart, Bestselling Author of "The Art of Decision Making"
"Do you find there is something artificial and unsatisfying about
the Pyramid Principle? Well, now there is a proven alternative.
Wachtel provides a convincing case for, and a comprehensive
description of, the Reversed Pyramid approach."
Richard Newton, Best Selling Author of "The Management Consultant"
"50 years ago Barbara Minto's Pyramid Principle changed my
approach to business communication. Now, Stefan Wachtel's
Reversed Pyramid is a perfect complement."
Dietmar Meyersiek, Former McKinsey Senior Partner
"Stefan's Reversed Pyramid is well proven as a coaching approach."
Sarah McDonnell, Designated CEO, "The Leading Coaches
of the World LCOTW ® "
"Stefan Wachtel is the Puppeteer of the Chiefs"
"Süddeutsche Zeitung", Munich
More details
Language
English
Place of publication
Frankfurt am Main
Germany
Target group
Pyramid Principle, Rhetoric, rhetorics, writing, logic, Pyramid, Funnel Principle, personal impact, punchline, media coaching, executive coaching, coaching, rhetoric training, visual retoric, persuasion, convincing, conviction, information, heuristics, speech, answering, speaker, orator, politics, political campaign, debate, forensic
Product notice
With printed dust jacket
Dimensions
Height: 23 cm
Width: 15 cm
ISBN-13
978-3-00-066032-0 (9783000660320)
Schweitzer Classification
Person
Author
Dr. Stefan Wachtel is "one of the gurus in the executive suite" (Focus), and one of "The Leading Coaches of the World®". The German executive coach works with European top managers from business, the public sphere and sports, so far including board members of 15 of the DAX-30 companies. Stefan Wachtel helps to develop all kinds of speeches and Answers. Earlier in his career, he spent six years coaching presenters for the German public television services ARD and ZDF and three years training passenger pilots of Lufthansa in announcement skills. His new book REVERSED PYRAMID is a proprietary method and his tenth book (German: "Das Zielsatz Prinzip, 2020ff."). This TEDx Talk "How to disrupt the conventional speech" explains, how to reverse the information Pyramid.