From Data to Decision
A Handbook for the Modern Business Analyst
Published on 30. December 2023
Book
Hardback
288 pages
978-1-5165-9814-4 (ISBN)
Description
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.
More details
Language
English
Place of publication
San Diego
United States
Target group
Professional and scholarly
Dimensions
Height: 260 mm
Width: 208 mm
Thickness: 20 mm
Weight
845 gr
ISBN-13
978-1-5165-9814-4 (9781516598144)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Marco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making.