The Timeless Principles of Successful Business Strategy
Description
This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on proactive risk management, robust supply chain strategies, and essential metrics for measuring enduring value. Additionally, a new chapter on leadership, succession, and legacy explores how to cultivate the next generation of executives. Ideal for both startups and multinationals, the book provides strategic ideas and tools to ensure companies not only survive but thrive for generations.
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Person
Eric Viardot is a Professor of Strategy at SKEMA Business School and an expert in corporate strategy, innovation, and organizational resilience. Holding a Ph.D. in Management and degrees from HEC Paris and Sciences Po, he has authored numerous books and academic articles on strategic management and sustainability. His work includes case studies on global firms, from large conglomerates to small organizations. Eric helps organizations build long-term competitiveness by turning resilience into a strategic advantage.
Content
Chapter 1: The Importance of Endurance in Corporate Strategy.- Chapter 2. Why Are Corporate Ambition and Culture Vital for Endurance?.- . Chapter 3: Treasuring Selected Customers: The Secret for Endurance?.- Chapter 4. How Do Enduring Firms Outlive the Environment and Competition?.- Chapter 5. Why resilient Firms Have a Superior Management of Capabilities? .- Chapter 6. Selecting the Right Organization and Structure for Endurance.- Chapter 7. Risk Management and Scenario Planning.- Chapter 8. Supply Chain Endurance.- Chapter 9. Innovation: The Central Way to Achieve Corporate Endurance.- Chapter 10. Growth Strategy for Corporate Endurance.- Chapter 11. Managing Change and Transformation for Corporate Endurance (Including Digital Transformation) .- Chapter 12. Learning from the Operational Practices of Sustainable Companies.- Chapter 13. The Value of Great Execution.- Chapter 14. Measuring and Monitoring Endurance.- Chapter 15. Leading for Endurance - including succession and legacy.- Chapter 16. Conclusion: Timeless Principles of Corporate Endurance.