New Product Introduction
A Systems, Technology, and Process Approach
Published on 15. September 1998
Book
Paperback/Softback
104 pages
978-1-56052-492-2 (ISBN)
Description
Today many companies devote enormous effort to the introduction of their new products.
More details
Series
Language
English
Place of publication
Boston, MA
United States
Publishing group
Cengage Learning, Inc
Dimensions
Height: 248 mm
Width: 197 mm
Weight
227 gr
ISBN-13
978-1-56052-492-2 (9781560524922)
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Schweitzer Classification
Content
Module 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking