SPEAK
4th Edition
Published on 6. October 2017
Book
Paperback/Softback
978-1-337-40703-8 (ISBN)
Description
Learn Public Speaking YOUR Way with SPEAK4! This easy-reference, paperback textbook presents course content through visually engaging chapters and Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SPEAK4 Online allows easy exploration of SPEAK4 anywhere, anytime--including on your device. Collect your notes from the interactive content and create StudyBits as you go to remember what's important. Then, either use preset study resources or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content and track your progress with Concept Tracker--all in one place and at an affordable price!
More details
Edition
4th edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 277 mm
Width: 213 mm
Thickness: 18 mm
Weight
816 gr
ISBN-13
978-1-337-40703-8 (9781337407038)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.
Content
1. Foundations of Public Speaking. 2. Managing Speech Anxiety. 3. Listening and Responding. 4. Determining an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Topic Development. 7. Organizing the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. 12. Informative Speaking. 13. Persuasive Messages. 14. Persuasive Speaking. 15. Ceremonial Speaking. 16. Group Communication and Presentations.