International Business Strategy
Rethinking the Foundations of Global Corporate Success
Published on 12. January 2009
Book
Hardback
506 pages
978-0-521-86258-5 (ISBN)
Description
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
Reviews / Votes
'Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise.' Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002-7)More details
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 193 mm
Thickness: 27 mm
Weight
2110 gr
ISBN-13
978-0-521-86258-5 (9780521862585)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Alain Verbeke
International Business Strategy
Book
03/2013
2nd Edition
Cambridge University Press
€220.90
Article exhausted; check for reprint
Book
01/2009
1st Edition
Cambridge University Press
€50.84
Article exhausted; check for reprint
Additional editions
Book
01/2009
1st Edition
Cambridge University Press
€50.84
Article exhausted; check for reprint
Person
Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.
Content
Introduction; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in an MNE network; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International human resource management; 10. International marketing; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: merger partners; 14. The role of emerging economies; 15a. International strategies of corporate social responsibility; 15b. International strategies of environmental sustainability; Conclusion: the true foundations of global corporate success; Appendix: suggested additional readings.