Perspectives on Multimodality
Published on 23. December 2004
Book
Hardback
249 pages
978-1-58811-595-9 (ISBN)
Description
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
More details
Series
Language
English
Place of publication
Amsterdam
Netherlands
Target group
Professional and scholarly
Dimensions
Height: 245 mm
Width: 159 mm
Weight
590 gr
ISBN-13
978-1-58811-595-9 (9781588115959)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
1. Introduction (by Ventola, Eija); 2. Part I - Multimodal Issues; 3. In between Modes: Language and Image in Printed Media (by Stockl, Hartmut); 4. Modelling Multiple Semiotic Systems: The Case of Gesture and Speech (by Muntigl, Peter); 5. Problematising 'Semiotic Resource' (by Fei, Victor Lim); 6. Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making (by Bateman, John A.); 7. Part II - Analyses and Applications; 8. On the Effectiveness of Mathematics (by O'Halloran, Kay); 9. Multimodality in Language Teaching CD-ROMs (by Kaltenbacher, Martin); 10. The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis (by Rheindorf, Markus); 11. Multimodal Text Analysis and Subtitling (by Taylor, Christopher); 12. Multimodality in the Translation of Humour in Comics (by Kaindl, Klaus); 13. Multimodality in Operation: Language and Picture in a Museum (by Hofinger, Andrea); 14. Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts (by Eckkrammer, Eva Martha); 15. On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge (by Buhrig, Kristin); 16. Index