Web Copy That Sells
The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
2nd Edition
Published on 1. April 2009
Book
Paperback/Softback
336 pages
978-0-8144-1304-3 (ISBN)
Description
When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
US School Grade: College Freshman, Interest Age: 18 years
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 233 mm
Width: 188 mm
Thickness: 27 mm
Weight
640 gr
ISBN-13
978-0-8144-1304-3 (9780814413043)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
10/2004
Amacom
€44.75
Article exhausted; check for reprint
Person
Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.
Content
Contents Foreword Acknowledgment Introduction to Second Edition 1GETTING STARTED: THE DYNAMICS OF WEB SELLING 2A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3CRAFTING YOUR COPY 4E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION103 5USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6THE ART OF CHANGING YOUR PROSPECTS' MINDS 7INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10WEB COPYWRITING IN THE AGE OF WEB 2.0 11LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index