Retail Product Management
Buying and Merchandising
Published on 15. February 2001
Book
Hardback
272 pages
978-0-415-21605-0 (ISBN)
Description
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course.
Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including:
stock level management
allocation of outlet space for products
store design
mail order shopping
digital TV shopping.
With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including:
stock level management
allocation of outlet space for products
store design
mail order shopping
digital TV shopping.
With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Reviews / Votes
'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and ManagementMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
5 s/w Tabellen
5 Tables, black and white
Dimensions
Height: 248 mm
Width: 174 mm
Weight
703 gr
ISBN-13
978-0-415-21605-0 (9780415216050)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2005
2nd Edition
Routledge
€178.27
Article exhausted; check for reprint
Additional editions
Book
02/2001
1st Edition
Routledge
€63.32
The article will not be published
Person
Content
1. An Introduction to Product Management in the Retail Business; Case Studies: Boots the Chemist plc; Holmbridge Post Office; 2. The Decision Makers in Retail Product Management; Case Studies: AMC/AMS AIS; 3. Category Management; 4. Selecting Products; Case Study: Boots the Chemist; 5. Sources of Supply; Case Studies: Marks and Spencer and Dewhirst; Grattans and Reebok; 6. Product Quantity Decisions; Case Study: Benetton QR System; 7. Product Range Management; Exercises; 8. Profitable Product Management; Exercises; 9. Allocating Space to Products; Case Study: Unichem; 10. Visual Merchandising; Case Studies: Morrisons; Vie; 11. Store Design; Case studies: Body shop; Bhs; Levis; Olympic Shop; 12. Product Management in Non-Store Retailing; Case Studies: Grattans Mail Order; Marks and Spencer Home Shopping; 13. International Dimensions to Retail Product Management; 14. Retailing Innovations; Case Studies: Asda; Digital TV Shopping.