Routledge Library Editions: Advertising
1st Edition
Published on 21. March 2013
Book
2840 pages
978-0-415-63749-7 (ISBN)
Description
Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Academic
Dimensions
Height: 234 mm
Width: 156 mm
Weight
5920 gr
ISBN-13
978-0-415-63749-7 (9780415637497)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2021
1st Edition
Routledge
€959.99
Available for download
Person
Multivolume collection by leading authors in the field.
Content
Advertising and Psychology Leslie Gill Advertising at the Crossroads Max A. Geller Advertising Explained Dennis Caton Advertising Today and Tomorrow W.A. Evans Advertising, A New Approach Walter Taplin Advertising, the Uneasy Persuasion Michael Schudson Commercial Advertising Thomas Russell Outdoor Advertising Richard Nelson and A. E. Sykes Planning Advertisements Gilbert Russell The Business of Advertising Clarence Moran The Economic Implications of Advertising Otto John Firestone The Economics of Advertising Frederic Taylor