The Economics of Information Technology
An Introduction
Published on 23. December 2004
Book
Paperback/Softback
114 pages
978-0-521-60521-2 (ISBN)
Description
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
College/higher education
Product notice
Paperback (trade)
Illustrations
Worked examples or Exercises
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 7 mm
Weight
155 gr
ISBN-13
978-0-521-60521-2 (9780521605212)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Hal R. Varian | Joseph Farrell | Carl Shapiro
The Economics of Information Technology
An Introduction
E-Book
01/2007
1st Edition
Cambridge University Press
€24.99
Available for download
Hal R. Varian | Joseph Farrell | Carl Shapiro
The Economics of Information Technology
An Introduction
Book
12/2004
Cambridge University Press
€87.60
Shipment within 15-20 days
Persons
Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley. Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1. Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.
Content
List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.