Programming TV, Radio, and Cable
Published on 4. December 1994
Book
Paperback/Softback
400 pages
978-0-240-80128-5 (ISBN)
Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.
You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
ISBN-13
978-0-240-80128-5 (9780240801285)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Content
A concise history of programming; The marketplace; Sources of programming; Development; The role of testing; Elements of successful programming; Influences on programming; Scheduling strategies; Program evaluation; Changing and canceling programs; Programming ethics; Glossary.