Think Bigger: Developing a Successful Big Data Strategy for Your Business
Developing a Successful Big Data Strategy for Your Business
Published on 16. May 2014
Book
Hardback
288 pages
978-0-8144-3415-4 (ISBN)
Description
Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.
Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries--and where opportunities can be found.
Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries--and where opportunities can be found.
Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Target group
Professional and scholarly
Dimensions
Height: 93 mm
Width: 63 mm
Thickness: 11 mm
Weight
1 gr
ISBN-13
978-0-8144-3415-4 (9780814434154)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Mark van Rijmenam is the founder and CEO of Datafloq.com. He is an expert on AI, Blockchain and Big Data, a highly sought-after speaker and author of the book Think Bigger. He is also co-author of the book Blockchain: Transforming Your Business and Our World, on how blockchain can be used for social good. He is named a global top 10 Big Data influencer and one of the most influential Blockchain people. He is pursuing a PhD at the University of Technology, Sydney on how organizations should deal with Big Data, Blockchain and AI and he is a faculty member of the Blockchain Research Institute.
Content
Contents
1 The History of Big Data 1
The Twentieth Century 1
The Twenty-First Century 2
2 What Is Big Data? 5
Explanation of the 7Vs 5
Eight Realities of Big Data You Should Already Know 12
The Impact of Big Data on Society 19
Takeaways 21
3 Big Data Trends 23
On-the-Go Big Data 25
Big Real-Time Data 31
The Internet of Things 36
The Quantified-Self 43
Big Social Data 46
Public Big Data 50
Gamification 53
Takeaways 57
4 Big Data Technologies 58
Hadoop HDFS and MapReduce 59
Open-Source Tools 60
viii Contents
Big Data Tools and Types of Analysis 62
Takeaways 70
5 Big Data Privacy, Ethics, and Security 71
Big Data Privacy 73
Big Data Ethics 80
Big Data Security 84
Takeaways 91
6 Big Data in Your Organization 93
Key Characteristics of Information-Centric
Organizations 96
Some Generic Big Data Uses 98
Big Data and Return on Investment (ROI) 104
Big Data on the Balance Sheet 106
Internal Big Data Opportunities 107
Big Data Roadmap 123
Big Data Competencies Required 127
Small and Medium Enterprises (SMEs) Can Achieve
Remarkable Results with Big Data 141
Governance for the Accuracy of Big Data 143
Takeaways 147
7 Big Data by Industry 149
Agriculture Industry 149
Automotive Industry 153
Consumer Goods 157
Education Industry 161
Energy Industry 165
Financial Services Industry 169
Gaming Industry 174
Healthcare Industry 178
Legal Profession 183
Manufacturing Industry 185
Not-for-Profit Sector 189
Media and Entertainment Industry 194
Oil and Gas Industry 198
Contents ix
Public Sector 201
Retail Industry 207
Telecom Industry 211
Transportation Industry 216
Travel and Leisure Industry 220
Takeaways 223
8 The Future of Big Data 225
Glossary 233
Notes 241
Index 265
About the Author 278
1 The History of Big Data 1
The Twentieth Century 1
The Twenty-First Century 2
2 What Is Big Data? 5
Explanation of the 7Vs 5
Eight Realities of Big Data You Should Already Know 12
The Impact of Big Data on Society 19
Takeaways 21
3 Big Data Trends 23
On-the-Go Big Data 25
Big Real-Time Data 31
The Internet of Things 36
The Quantified-Self 43
Big Social Data 46
Public Big Data 50
Gamification 53
Takeaways 57
4 Big Data Technologies 58
Hadoop HDFS and MapReduce 59
Open-Source Tools 60
viii Contents
Big Data Tools and Types of Analysis 62
Takeaways 70
5 Big Data Privacy, Ethics, and Security 71
Big Data Privacy 73
Big Data Ethics 80
Big Data Security 84
Takeaways 91
6 Big Data in Your Organization 93
Key Characteristics of Information-Centric
Organizations 96
Some Generic Big Data Uses 98
Big Data and Return on Investment (ROI) 104
Big Data on the Balance Sheet 106
Internal Big Data Opportunities 107
Big Data Roadmap 123
Big Data Competencies Required 127
Small and Medium Enterprises (SMEs) Can Achieve
Remarkable Results with Big Data 141
Governance for the Accuracy of Big Data 143
Takeaways 147
7 Big Data by Industry 149
Agriculture Industry 149
Automotive Industry 153
Consumer Goods 157
Education Industry 161
Energy Industry 165
Financial Services Industry 169
Gaming Industry 174
Healthcare Industry 178
Legal Profession 183
Manufacturing Industry 185
Not-for-Profit Sector 189
Media and Entertainment Industry 194
Oil and Gas Industry 198
Contents ix
Public Sector 201
Retail Industry 207
Telecom Industry 211
Transportation Industry 216
Travel and Leisure Industry 220
Takeaways 223
8 The Future of Big Data 225
Glossary 233
Notes 241
Index 265
About the Author 278