Big Data Strategy

Big Data Strategy provides a timely strategic perspective on the big data analytics phenomenon for business professionals. The availability of Big Data, low-cost commodity hardware and new analytics software has produced a unique moment in business. The convergence of these trends means we can analyze astonishing data sets quickly and cost-effectively for the first time in history. It is a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. This topical book looks at cutting-edge companies and offers a practical, strategic overview so you can learn more about the trends in big data and how they are impacting the business world from Risk to Marketing, Healthcare to Financial Services. The author explains this new technology and how companies can use data effectively to glean critical insights and develop the winning strategy for their business. The book also explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more, through a unique case study derived from 20 big data startups across a range of industries, helping every business understand how big data can add value to their organization.