
The Googlization Of Everything
How One Company is Transforming Culture, Commerce, and Community - and Why We Should Worry
Siva Vaidhyanathan(Author)
Profile Books Ltd (Publisher)
Book
Paperback/Softback
288 pages
978-1-84668-181-3 (ISBN)
Description
One of the great attractions of Google is that it appears to offer so many powerful services for "free". But there is a non-monetary transaction at work between Google and its users that may not be immediately apparent. We get Web search, email and YouTube videos; Google gets our habits and predilections so it can more efficiently target its advertisements. Google knows a tremendous amount about us; we know far too little about it.
The Googlization of Everything redresses this imbalance, considering everything from Google's role as the anti-Microsoft and the diversification of its interests into books and mobile phones to life as an employee at the company. Vaidhyanathan, who has had unprecedented access to Google officials, also addresses the challenge Google poses to big media, its engagements and conflicts with countries such as China and India, and what we as consumers can and should do in the face of this remarkable company.
The Googlization of Everything redresses this imbalance, considering everything from Google's role as the anti-Microsoft and the diversification of its interests into books and mobile phones to life as an employee at the company. Vaidhyanathan, who has had unprecedented access to Google officials, also addresses the challenge Google poses to big media, its engagements and conflicts with countries such as China and India, and what we as consumers can and should do in the face of this remarkable company.
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-1-84668-181-3 (9781846681813)
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Schweitzer Classification
Person
Siva Vaidhyanathan is an Associate Professor of Media Studies and Law at the University of Virginia and a fellow at The Institute for the Future of the Book. His books include The Anarchist in the Library, which led Publishers Weekly to describe him as 'a brilliant thinker' and he appears regularly in the press, on television and online.