The Googlization of Everything
(And Why We Should Worry)
Published on 13. March 2012
Book
Paperback/Softback
280 pages
978-0-520-27289-7 (ISBN)
Description
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission - "To organize the world's information and make it universally accessible" - and its much-quoted motto, "Don't be evil". In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google - and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Reviews / Votes
"An important book. While a number of excellent histories about the emergence of Google have been published ... few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition 'to organize the world's information and make it universally accessible and useful.'... Vaidhyanathan's perspective as an East Coast academic outside the group-think of Silicon Valley is a valuable one. He is a clear writer with an engaging voice, and a good guide for this peek behind the wizard's curtain." San Jose Mercury News "This book is in no way an attack on Google but more like a parent asking a child, 'What do you want to do with your life?' then going through all the concerns one by one. Strongly recommended." Library Journal "Siva Vaidhyanathan ... thinks we've become far too dependent on an arrogant, barely regulated company that gathers and stored tons of personal information about us." -- Nick Eaton Seattle Post-Intelligencer "A stimulating and controversial book." Times Higher EducationMore details
Edition
Updated edition
Language
English
Place of publication
Berkerley
United States
Target group
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 233 mm
Width: 154 mm
Thickness: 33 mm
Weight
384 gr
ISBN-13
978-0-520-27289-7 (9780520272897)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2012
1st Edition
Naval Institute Press
€24.49
Available for download
Previous edition
Book
03/2011
1st Edition
University of California Press
€47.04
Shipment within 10-20 days
Person
Siva Vaidhyanathan is the Robertson Family Professor of Media Studies and Law and Chair of the Department of Media Studies at the University of Virginia, and the author of Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity and The Anarchist in the Library: How the Clash between Freedom and Control Is Hacking the Real World and Crashing the System.
Content
Preface
Introduction: The Gospel of Google
1. Render unto Caesar: How Google Came to Rule the Web
2. Google's Ways and Means: Faith in Aptitude and Technology
3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism
4. The Googlization of the World: Prospects for a Global Public Sphere
5. The Googlization of Knowledge: The Future of Books
6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge
Conclusion: The Human Knowledge Project
Acknowledgments
Notes
Index
Introduction: The Gospel of Google
1. Render unto Caesar: How Google Came to Rule the Web
2. Google's Ways and Means: Faith in Aptitude and Technology
3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism
4. The Googlization of the World: Prospects for a Global Public Sphere
5. The Googlization of Knowledge: The Future of Books
6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge
Conclusion: The Human Knowledge Project
Acknowledgments
Notes
Index