Legends and Soles
Description
The gripping and eye-opening memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.
Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:
- Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
- How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
- His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
- The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports
Filled with in-depth stories illuminating some of Sonny’s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.
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Persons
Sonny Vaccaro’s visionary innovations continue to influence modern sports marketing. He is widely known for the signing of college coaches and later both Michael Jordan and Kobe Bryant. Vaccaro has had an unmistakable impact on sports and the cause of athletes’ rights and empowerment at every level. He continues to be a voice in contemporary college sports issues from his home in California.