Ideaflow
Why Creative Businesses Win
Published on 20. October 2022
Book
Paperback/Softback
304 pages
978-1-5291-4623-3 (ISBN)
Description
'A game-changer' | 'A must-read' | 'Simple yet powerful'
The single best way to have a great idea is to produce lots of ideas.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow
Are you ready to supercharge your organization's creativity?
The single best way to have a great idea is to produce lots of ideas.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow
Are you ready to supercharge your organization's creativity?
Reviews / Votes
If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve * Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS * Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others * Kim Scott, author of RADICAL CANDOR and JUST WORK * This book is a game-changer that every leader should read * Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness * Insightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativity * Kelly Leonard, Executive Director at The Second City and author of YES, AND * This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization * Robert Sutton, Stanford Professor and bestselling author * The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this * Elizabeth Spaulding, CEO of Stitch Fix * A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly. * Diarra Bousso, Founder & CEO at DIARRABLU * Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work. * Seth Godin, author of THE PRACTICE * These authors are masterful at demystifying how any organization can turn creativity into a steady practice * Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner * Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself. * Scott Galloway, bestselling author of THE FOUR and POST CORONA *More details
Language
English
Place of publication
United Kingdom
Publishing group
Ebury Publishing
Target group
Professional and scholarly
College/higher education
Product notice
Paperback (UK-trade)
Dimensions
Height: 231 mm
Width: 154 mm
Thickness: 25 mm
Weight
380 gr
ISBN-13
978-1-5291-4623-3 (9781529146233)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2022
Ebury Digital
€14.99
Available for download
Persons
Jeremy Utley (Author)
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".
Perry Klebahn (Author)
Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".
Perry Klebahn (Author)
Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.