Ideaflow
The Only Business Metric That Matters
Published on 25. October 2022
Book
Hardback
304 pages
978-0-593-42058-4 (ISBN)
Description
“Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others—and in yourself.” —Scott Galloway, bestselling author of The Four and Post Corona
Ideaflow: the number of ideas you or your team can generate in a set amount of time
We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon—it’s a result of maximizing ideaflow.
Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:
• Overcome dangerous thinking traps
• Find inspiration in unexpected places
• Trick your own brain to be more creative
• Design and deploy affordable experiments
• Fill your innovation pipeline
• Unleash your own creative potential, as well as the potential of others
Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.
Ideaflow: the number of ideas you or your team can generate in a set amount of time
We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon—it’s a result of maximizing ideaflow.
Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:
• Overcome dangerous thinking traps
• Find inspiration in unexpected places
• Trick your own brain to be more creative
• Design and deploy affordable experiments
• Fill your innovation pipeline
• Unleash your own creative potential, as well as the potential of others
Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.
More details
Language
English
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 233 mm
Width: 154 mm
Thickness: 33 mm
Weight
494 gr
ISBN-13
978-0-593-42058-4 (9780593420584)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jeremy Utley is the director of executive education at Stanford’s d.school and an adjunct professor at Stanford’s School of Engineering. He is the host of the d.school’s widely popular program "Stanford’s Masters of Creativity.”
Perry Klebahn is a cofounding member of Stanford’s d.school faculty. He is an adjunct professor and director of executive education at Stanford’s d.school. He has served as COO for Patagonia and as CEO of Timbuk2.
Perry Klebahn is a cofounding member of Stanford’s d.school faculty. He is an adjunct professor and director of executive education at Stanford’s d.school. He has served as COO for Patagonia and as CEO of Timbuk2.