Pre-Test-Market Models
Validation and Managerial Implications
Published on 11. September 2011
Book
Paperback/Softback
50 pages
978-1-245-07301-1 (ISBN)
More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 3 mm
Weight
109 gr
ISBN-13
978-1-245-07301-1 (9781245073011)
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Schweitzer Classification