Design and Marketing Of New Products
United States Edition
2nd Edition
Published on 1. June 1993
Book
Hardback
736 pages
978-0-13-201567-7 (ISBN)
Description
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
More details
Other editions
Previous edition
Book
07/1993
2nd Edition
Pearson
€259.16
Article exhausted; check for reprint
Content
1. Introduction to New Product Development.
2. New Product Strategies.
3. Proactive New Product Development Process.
4. Market Definition and Entry Strategy.
5. Idea Generation.
6. An Overview of the Design Process.
7. Customer Measurement - A Review.
8. Perceptual Mapping: Identification of Strategic Benefits.
9. Customer Needs and Perceptual Mapping: Methods and Procedures.
10. Strategic Product Positioning and Customer Preferences.
11. Benefit Segmentation and Product Positioning.
12. Estimating Sales Potential: "What-If" Analyses.
13. Designing for Quality.
14. Integrated Design: Case Examples.
15. Advertising and Product Testing.
16. Pretest Market Forecasting.
17. Test Marketing.
18. Launching the Product.
19. Managing through Life Cycle.
20. Organizing for Innovation.
21. Customizing the New-Product Development Process.
22. New-Product Development Revisited.
2. New Product Strategies.
3. Proactive New Product Development Process.
4. Market Definition and Entry Strategy.
5. Idea Generation.
6. An Overview of the Design Process.
7. Customer Measurement - A Review.
8. Perceptual Mapping: Identification of Strategic Benefits.
9. Customer Needs and Perceptual Mapping: Methods and Procedures.
10. Strategic Product Positioning and Customer Preferences.
11. Benefit Segmentation and Product Positioning.
12. Estimating Sales Potential: "What-If" Analyses.
13. Designing for Quality.
14. Integrated Design: Case Examples.
15. Advertising and Product Testing.
16. Pretest Market Forecasting.
17. Test Marketing.
18. Launching the Product.
19. Managing through Life Cycle.
20. Organizing for Innovation.
21. Customizing the New-Product Development Process.
22. New-Product Development Revisited.