
Obvious Adams
The story of a successful businessman
Robert R. Updegraff(Author)
New River Books Ltd (Publisher)
Will be published approx. on 1. October 2026
Book
Paperback/Softback
80 pages
978-1-918658-07-1 (ISBN)
Description
FOREWORD BY RORY SUTHERLAND
The secret behind every extraordinary business success is really no secret at all...
First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks.
While others chase complexity, Obvious Adams teaches that we should never be afraid to voice the obvious, and gives us five 'rule-of-thumb checks' to enable us to test our own ideas.
Described by advertising executive and author, Rory Sutherland, as a book which has "outsmarted every modern business guru," Obvious Adams proves that even decades later, the best solution to every business decision is right under your nose.
The secret behind every extraordinary business success is really no secret at all...
First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks.
While others chase complexity, Obvious Adams teaches that we should never be afraid to voice the obvious, and gives us five 'rule-of-thumb checks' to enable us to test our own ideas.
Described by advertising executive and author, Rory Sutherland, as a book which has "outsmarted every modern business guru," Obvious Adams proves that even decades later, the best solution to every business decision is right under your nose.
More details
Language
English
Place of publication
United Kingdom
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 4 mm
ISBN-13
978-1-918658-07-1 (9781918658071)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Robert R. Updegraff lived from 1889-1977 and authored at least nineteen books on business and psychology. Unlike many business writers who followed him, Updegraff remains almost invisible to history. With no detailed biography or extensive interviews, we can only go to his books for knowledge. Obvious Adams was by far his most successful piece of work, with his other books like, 'The Subconscious Mind in Business', being forgotten.