Heuretics
The Logic of Invention
Gregory L. Ulmer(Author)
Johns Hopkins University Press
Published on 26. April 1994
Book
Hardback
288 pages
978-0-8018-4717-2 (ISBN)
Description
In "Heuretics" - a word defined as "the branch of logic that treats the art of discovery or invention" - Ulmer sets forth methods appropriate for conducting cultural studies research in an age of electronic hypermedia. Like his works "Applied Grammatology" and "Teletheory", Ulmer's newest volume offers applications of theory of interest not only to scholars but also to those working at the intersection of text and technology. Part 1 presents a reading of the history of "method" in the context of grammatology, a reading based on more than two decades' experience in teaching the classics of method from Plato's "Phaedrus" through Descartes's "Discourse on Method" to modernist vanguard manifestoes. Part 2 applies the poetics of method to the invention of a rhetoric for a new computer literacy.
Reviews / Votes
Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method . . . [A] stunning performance.-Tom Conley, Philosophy and Literature
More details
Language
English
Place of publication
Baltimore, MD
United States
Target group
College/higher education
Professional and scholarly
Illustrations
7 s/w Abbildungen, 1 s/w Zeichnung
1 Line drawings, black and white; 7 Illustrations, black and white
Dimensions
Height: 216 mm
Width: 133 mm
Weight
482 gr
ISBN-13
978-0-8018-4717-2 (9780801847172)
DOI
10.56021/9780801847172
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
04/1994
Johns Hopkins University Press
€36.40
Article not available for order
Person
Gregory L. Ulmer is professor of English at the University of Florida, Gainesville. He is the author of Applied Grammatology.