The Next Big Thing Is Really Small
Jack Uldrich(Author)
Random House Business Books (Publisher)
Published on 6. March 2003
Book
Paperback/Softback
208 pages
978-1-84413-008-5 (ISBN)
Description
What does nanotechnology have to do with your business? Plenty. If you don't believe it, go ahead and wait for the nanotech era to arrive. But don't be surprised when other forward-thinking companies get a head-start. Nanotechnology means that we can design and build materials from the ground up, atom by atom, to exact design specifications. If Levi's came to dominate the jeans market because they used nanostructured materials that have a softer feel than cotton, won't wrinkle, and can prevent stains, what happens to the denim sector? What about the local dry cleaner and laundry detergent makers? Uldrich and Newberry teach readers how to think strategically about nanotechnology and how to apply this newfound knowledge to make wise and profitable investment decisions. They will chronicle the factors driving nanotechnology's rapid developments and detail the events, forces and people who will usher in the next revolution.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Weight
228 gr
ISBN-13
978-1-84413-008-5 (9781844130085)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Deb Newberry | Jack Uldrich
The Next Big Thing Is Really Small
How nanotechnology will change the future of your business
E-Book
09/2010
1st Edition
Cornerstone Digital
€11.99
Available for download