Communication for Business
Published on 27. September 2013
Book
Paperback/Softback
576 pages
978-0-19-557589-7 (ISBN)
Description
Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way
they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.
they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.
More details
Language
English
Place of publication
Melbourne
Australia
Publishing group
Oxford University Press Australia
Target group
College/higher education
Illustrations
21 illustrations
Dimensions
Height: 249 mm
Width: 204 mm
Thickness: 19 mm
Weight
982 gr
ISBN-13
978-0-19-557589-7 (9780195575897)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Liz Tynan is Senior Lecturer at the James Cook University (JCU) Graduate Research School in Townsville, Australia, where she teaches academic writing, critical thinking, editing and media skills to postgraduate students.
David Wolstencroft taught Public Relations in the School of Humanities, Communication and Social Science at Monash University, Gippsland Campus, since January 2008.
Beth Edmonson is a Senior Lecturer in the School of Applied Media and Social Sciences at Monash University, Gippsland Campus.
Angela Martin is a Senior Lecturer at the School of Management, University of Tasmania.
Donald J. Swanson has pursued careers in teaching, writing and performing.
Andrew Creed is a Lecturer in Management and Organisational Behaviour at Deakin University.
Damian Grace was an Associate Professor in Philosophy at The University of New South Wales.
David Wolstencroft taught Public Relations in the School of Humanities, Communication and Social Science at Monash University, Gippsland Campus, since January 2008.
Beth Edmonson is a Senior Lecturer in the School of Applied Media and Social Sciences at Monash University, Gippsland Campus.
Angela Martin is a Senior Lecturer at the School of Management, University of Tasmania.
Donald J. Swanson has pursued careers in teaching, writing and performing.
Andrew Creed is a Lecturer in Management and Organisational Behaviour at Deakin University.
Damian Grace was an Associate Professor in Philosophy at The University of New South Wales.
Content
1. FOUNDATIONS OF COMMUNICATION; 2. FUNDAMENTALS OF WRITTEN COMMUNICATION; 3. INTERPERSONAL COMMUNICATION; 4. NONVERBAL COMMUNICATION; 5. COMMUNICATION ACROSS CULTURES AND IN GROUPS; 6. THE ETHICS OF BUSINESS COMMUNICATION; 7. PERSUASION, ARGUMENTATION AND REASONING: CRITICAL THINKING; 8. ORGANISATIONAL COMMUNICATION: INTERNAL COMMUNICATION; 9. ORGANISATIONAL COMMUNICATION: EXTERNAL COMMUNICATION-CORPORATE COMMUNICATION AND MEDIA LIAISON; 10. ELECTRONIC COMMUNICATION; 11. FUNDAMENTALS OF PRESENTATIONS: PROFESSIONAL BUSINESS PRESENTATIONS, COMMUNICATING WITH AUDIENCES; 12. CONCLUSION