Emeril!
Inside the Amazing Success of Today's Most Popular Chef
1st Edition
Published on 3. September 2004
Book
Hardback
256 pages
978-0-471-65626-5 (ISBN)
Description
A revealing look at the real "Emeril live"
Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans.
Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food.
Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.
Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans.
Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food.
Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.
More details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 20 mm
Weight
591 gr
ISBN-13
978-0-471-65626-5 (9780471656265)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award-winning Unofficial Guide (R) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.
Content
TIMELINE. EMERIL'S AWARDS AND OTHER RECOGNITIONS.
INTRODUCTION.
1. SEIZING OPPORTUNITIES.
2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.
3. BANKING ON HIS POPULARITY.
4. EMERIL'S TIPPING POINT.
5. HITCHING HIS CAREER TO NEW ORLEANS'S GROWTH.
6. EXPANDING THE BUSINESS AND BUILDING A BRAND.
7. MANAGING THE EMERIL EMPIRE.
8. THE ART OF PARTNERING.
9. MANAGING HIS IMAGE.
10. MAXIMIZING MERCHANDISE.
11. CHANGING THE IMAGE OF COOKING.
EPILOGUE.
ENDNOTES.
ACKNOWLEDGMENTS.
INDEX.
INTRODUCTION.
1. SEIZING OPPORTUNITIES.
2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.
3. BANKING ON HIS POPULARITY.
4. EMERIL'S TIPPING POINT.
5. HITCHING HIS CAREER TO NEW ORLEANS'S GROWTH.
6. EXPANDING THE BUSINESS AND BUILDING A BRAND.
7. MANAGING THE EMERIL EMPIRE.
8. THE ART OF PARTNERING.
9. MANAGING HIS IMAGE.
10. MAXIMIZING MERCHANDISE.
11. CHANGING THE IMAGE OF COOKING.
EPILOGUE.
ENDNOTES.
ACKNOWLEDGMENTS.
INDEX.