The Domino's Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution
Published on 6. September 2022
Book
Paperback/Softback
224 pages
978-1-4002-3273-4 (ISBN)
Description
Imagine if you were present as?a small pizza joint became one of?the most successful restaurants in the world. The Domino's Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.
As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,?paved in industry-leading profits.?In February 2018, according to Ad Age,?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales.
Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.?For the first time, the adaptable strategies?behind the rise and dominance of?Domino's?are outlined?in these pages.
Through the story of the Domino's, you'll learn:
How to create meaningful innovation without changing the core of the product that people already love.
How to recognize and take advantage of unique opportunities to alleviate your customers' pain points.
How to grow a company by taking a holistic approach to the business.
The importance of delivering a quality experience that will keep customers calling for more.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,?paved in industry-leading profits.?In February 2018, according to Ad Age,?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales.
Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.?For the first time, the adaptable strategies?behind the rise and dominance of?Domino's?are outlined?in these pages.
Through the story of the Domino's, you'll learn:
How to create meaningful innovation without changing the core of the product that people already love.
How to recognize and take advantage of unique opportunities to alleviate your customers' pain points.
How to grow a company by taking a holistic approach to the business.
The importance of delivering a quality experience that will keep customers calling for more.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
More details
Series
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 203 mm
Width: 135 mm
Thickness: 20 mm
Weight
204 gr
ISBN-13
978-1-4002-3273-4 (9781400232734)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Marcia Layton Turner, MBA is an award-winning business writer, ghostwriter, and senior writer at Kevin Anderson & Associates. In addition to being a contributor at Forbes.com, she has written for Businessweek, Entrepreneur, US News & World Report, Black Enterprise, and dozens of others. She helps CEOs, entrepreneurs, and business owners tell their stories.