Media Audiences
Description
The relationship between the media and its audiences has always been a topic of research and debate. This book will provide a brief but comprehensive overview of the ways in which the media audience has been constructed and imagined, helping students to formulate their own methods of media research that are suited to contemporary contexts.
Reviews / Votes
A wonderfully distinctive addition to audience studies. Taking a critical approach, Turnbull presents a historically situated account of both classic audience research and user engagement with contemporary media forms. * Eve Ng, Ohio University, USA * This book provides an important discussion of the key developments in thinking about media audiences, demonstrating the multiple different ways that scholars have thought about audiences and their relationship with media. * Emily Harmer, University of Liverpool, UK *More details
Other editions
Additional editions
Person
Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries. Her recent publications include European Television Crime Drama and Beyond, co-edited with Kim Toft Hanson and Steven Peacock (Palgrave Macmillan 2018), The TV Crime Drama (Edinburgh University Press 2014) and Media and Communications in Australia (Allen and Unwin 2014) with Stuart Cunningham. With Martin Barker, Sue is joint editor of Participations, Journal of Media and Reception Studies while her current projects include a collaborative investigation into the value of web series to the screen industries, audiences and the creative economy.
Content
Chapter 1: Introductions.- Chapter 2: What is a Media Audience?.- Chapter 3: Technologies of Audiencing.- Chapter 4: Content and Interpretation.- Chapter 5: The People Who Matter.- Chapter 6: The Madness in Our Method.