Description
This book offers a snapshot of SC in early 2012 and includes many resources and references so the reader can monitor current developments and new trends.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 232 mm
Width: 178 mm
ISBN-13
978-0-13-305931-1 (9780133059311)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part I: The Foundations
Chapter 1. Introduction to Social Commerce
Chapter 2. Social Media, Social Networks, and Virtual Worlds
Chapter 3. Supporting Theories for Social Commerce
Part II: Social Media Marketing
Chapter 4. Marketing Communications in Social Media
Chapter 5. Customer Engagement and Metrics
Chapter 6. Social Shopping: Concepts, Benefits, and Models
Chapter 7. Social Customer Service and CRM
Part III: Social Enterprise, Other Applications
Chapter 8. The Social Enterprise: From Recruiting to Problem Solving
Chapter 9. Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
Part IV: Strategy and Implementation
Chapter 10. Strategy and Performance Management in Social Commerce
Chapter 11. Implementing Social Commerce Systems
Chapter 12. F-Commerce
Chapter 1. Introduction to Social Commerce
Chapter 2. Social Media, Social Networks, and Virtual Worlds
Chapter 3. Supporting Theories for Social Commerce
Part II: Social Media Marketing
Chapter 4. Marketing Communications in Social Media
Chapter 5. Customer Engagement and Metrics
Chapter 6. Social Shopping: Concepts, Benefits, and Models
Chapter 7. Social Customer Service and CRM
Part III: Social Enterprise, Other Applications
Chapter 8. The Social Enterprise: From Recruiting to Problem Solving
Chapter 9. Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
Part IV: Strategy and Implementation
Chapter 10. Strategy and Performance Management in Social Commerce
Chapter 11. Implementing Social Commerce Systems
Chapter 12. F-Commerce