Introduction to Electronic Commerce
International Edition
3rd Edition
Published on 25. November 2010
Book
Paperback/Softback
552 pages
978-0-13-801014-0 (ISBN)
Description
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 204 mm
Thickness: 20 mm
Weight
998 gr
ISBN-13
978-0-13-801014-0 (9780138010140)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
11/2008
2nd Edition
Pearson
€58.17
Article exhausted; check for reprint
Content
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan