Introduction to Electronic Commerce
3rd Edition
Published on 25. November 2010
Book
Paperback/Softback
552 pages
978-0-13-610923-5 (ISBN)
Description
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.
KEY TOPICS: Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
MARKET: Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
KEY TOPICS: Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
MARKET: Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
More details
Other editions
Previous edition
Book
12/2008
2nd Edition
Pearson
€74.27
Article exhausted; check for reprint
Content
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan