Introduction to E-Commerce
International Edition
Published on 13. May 2004
Book
Paperback/Softback
537 pages
978-0-13-122450-6 (ISBN)
Description
For undergraduate-level courses in Electronic Commerce.
Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 206 mm
Thickness: 21 mm
Weight
982 gr
ISBN-13
978-0-13-122450-6 (9780131224506)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2008
2nd Edition
Pearson
€58.17
Article exhausted; check for reprint
Content
I. INTRODUCTION.
1. Overview of EC.
2. E-Commerce Market Mechanisms.
II. INTERNET RETAILING.
3. Reatailing in E-Commerce: Products and Services.
4. Consumer Behavior, Customer Service, and Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
5. Company-Centric B2B and collaborative Commerce.
6. Public B2B Exchanges.
IV. OTHER EC MODELS AND APPLICATIONS.
7. Intrabusiness, E-Government, C2C, E-Learning, and More.
8. Mobile Commerce.
V. SUPPORTING EC APPLICATIONS.
9. Laws, Ethics, and Cyber Crime.
10. Payments and Order Fulfillment.
VI. STRATEGY AND IMPLEMENTATION.
11. E-Strategy, Internet Communities, and Global EC.
ONLINE (WEB-ONLY).
12. Infrastructure and Application Development.
Appendix A: Infrastructure for EC.
Appendix B: Web Page Design and Creation.
Appendix C: Web Programming.
Appendix D: Software (Intelligent) Agents.
1. Overview of EC.
2. E-Commerce Market Mechanisms.
II. INTERNET RETAILING.
3. Reatailing in E-Commerce: Products and Services.
4. Consumer Behavior, Customer Service, and Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
5. Company-Centric B2B and collaborative Commerce.
6. Public B2B Exchanges.
IV. OTHER EC MODELS AND APPLICATIONS.
7. Intrabusiness, E-Government, C2C, E-Learning, and More.
8. Mobile Commerce.
V. SUPPORTING EC APPLICATIONS.
9. Laws, Ethics, and Cyber Crime.
10. Payments and Order Fulfillment.
VI. STRATEGY AND IMPLEMENTATION.
11. E-Strategy, Internet Communities, and Global EC.
ONLINE (WEB-ONLY).
12. Infrastructure and Application Development.
Appendix A: Infrastructure for EC.
Appendix B: Web Page Design and Creation.
Appendix C: Web Programming.
Appendix D: Software (Intelligent) Agents.