
Electronic Commerce
A Managerial and Social Networks Perspective
Springer (Publisher)
8th Edition
Published on 17. February 2015
Book
Hardback
XXXVIII, 791 pages
978-3-319-10090-6 (ISBN)
Article exhausted; check for reprint
Description
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
More details
Series
Edition
8th ed. 2015
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Graduate
Edition type
Revised edition
Illustrations
100 farbige Abbildungen, 44 s/w Tabellen, 12 s/w Abbildungen
44 Tables, black and white; 100 Illustrations, color; 12 Illustrations, black and white; XXXVIII, 791 p. 112 illus., 100 illus. in color.
Dimensions
Height: 25.4 cm
Width: 17.8 cm
Weight
2336 gr
ISBN-13
978-3-319-10090-6 (9783319100906)
DOI
10.1007/978-3-319-10091-3
Schweitzer Classification
Other editions
New editions

Efraim Turban | Jon Outland | David King
Electronic Commerce 2018
A Managerial and Social Networks Perspective
Book
11/2017
9th Edition
Springer
€213.99
Shipment within 10-15 days
Additional editions

Efraim Turban | David King | Jae Kyu Lee
Electronic Commerce
A Managerial and Social Networks Perspective
Book
10/2016
8th Edition
Springer
€149.79
Shipment within 10-15 days

Efraim Turban | David King | Jae Kyu Lee
Electronic Commerce
A Managerial and Social Networks Perspective
E-Book
01/2015
8th Edition
Springer
€139.09
Available for download
Persons
Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce. David King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall). He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University. Deborrah C. Turban (Turban Company Inc., previously with the University of Santa Thomas in the Philippines) who brings expertise in EC research and analysis.
Content
Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.