Electronic Commerce
A Managerial Perspective: International Edition
Published on 2. October 2000
Book
Paperback/Softback
512 pages
978-0-13-018866-3 (ISBN)
Description
Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 200 mm
Thickness: 20 mm
Weight
955 gr
ISBN-13
978-0-13-018866-3 (9780130188663)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2008
2nd Edition
Pearson
€58.17
Article exhausted; check for reprint
Content
I. INTRODUCTION 1. Overview and Preview of Electronic Commerce II. APPLICATIONS 2. Retailing 3. Advertisement 4. Services on the Internet 5. Consumer Behavior and Market Research 6. Business-to-Business Activities 7. Supply Chain Management, Intranets, and Extranets III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE 8. Payment Systems 9. Corporate Strategy and Implementation 10. Public Policies: Legal, Ethical, and Societal Issues IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH 11. Hardware and Internet Technology 12. Economics of Electronic Commerce, Research, and the Future Appendix A: Programming and Software for Electronic Commerce Appendix B: Website Design Appendix C: Intelligent Agents