Electronic Commerce and Update Package
Published on 12. January 2004
Book
Paperback/Softback
512 pages
978-0-13-072710-7 (ISBN)
Description
A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology.
Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues.
Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 260 mm
Thickness: 28 mm
Weight
1347 gr
ISBN-13
978-0-13-072710-7 (9780130727107)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
I. INTRODUCTION.
1. Overview and Preview of Electronic Commerce.
II. APPLICATIONS
2. Retailing.
3. Advertisement.
4. Services on the Internet.
5. Consumer Behavior and Market Research.
6. Business-to-Business Activities.
7. Supply Chain Management, Intranets, and Extranets.
III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE.
8. Payment Systems.
9. Corporate Strategy and Implementation.
10. Public Policies: Legal, Ethical, and Societal Issues.
IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH.
11. Hardware and Internet Technology.
12. Economics of Electronic Commerce, Research, and the Future.
Appendix A: Programming and Software for Electronic Commerce.
Appendix B: Website Design.
Appendix C: Intelligent Agents.
1. Overview and Preview of Electronic Commerce.
II. APPLICATIONS
2. Retailing.
3. Advertisement.
4. Services on the Internet.
5. Consumer Behavior and Market Research.
6. Business-to-Business Activities.
7. Supply Chain Management, Intranets, and Extranets.
III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE.
8. Payment Systems.
9. Corporate Strategy and Implementation.
10. Public Policies: Legal, Ethical, and Societal Issues.
IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH.
11. Hardware and Internet Technology.
12. Economics of Electronic Commerce, Research, and the Future.
Appendix A: Programming and Software for Electronic Commerce.
Appendix B: Website Design.
Appendix C: Intelligent Agents.