Electronic Commerce 2014
Managerial and Social Networks Perspectives
8th Edition
Book
Hardback
782 pages
978-0-13-305977-9 (ISBN)
Description
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective.
To keep pace with today's ever-changing technology, the eighth edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective.
To keep pace with today's ever-changing technology, the eighth edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-305977-9 (9780133059779)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
12/2011
7th Edition
Pearson
€198.07
Article exhausted; check for reprint
Content
1. Overview of Electronic Commerce
2. E-Commerce: Mechanisms, Infrastructure, and Tools
3. Retailing in Electronic Commerce: Products and Services
4. B2B E-Commerce
5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
6. Mobile Commerce and Ubiquitous Computing
7. Social Commerce
8. Marketing and Advertising in E-Commerce
9. E-Commerce Security and Fraud Protection
10. Electronic Commerce Payment Systems
11. Order Fulfillment along the Supply Chain
12. EC Strategy, Globalization, and SMEs
13. Implementing EC Systems: From Justification to Successful Performance
14. E-commerce: Regulatory, Ethical, and Social Environments
15. Launching a Successful Online Business and EC Projects
2. E-Commerce: Mechanisms, Infrastructure, and Tools
3. Retailing in Electronic Commerce: Products and Services
4. B2B E-Commerce
5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
6. Mobile Commerce and Ubiquitous Computing
7. Social Commerce
8. Marketing and Advertising in E-Commerce
9. E-Commerce Security and Fraud Protection
10. Electronic Commerce Payment Systems
11. Order Fulfillment along the Supply Chain
12. EC Strategy, Globalization, and SMEs
13. Implementing EC Systems: From Justification to Successful Performance
14. E-commerce: Regulatory, Ethical, and Social Environments
15. Launching a Successful Online Business and EC Projects