Electronic Commerce 2010
United States Edition
6th Edition
Published on 26. November 2009
Book
Hardback
968 pages
978-0-13-610036-2 (ISBN)
Description
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 276 mm
Width: 216 mm
Weight
1790 gr
ISBN-13
978-0-13-610036-2 (9780136100362)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2011
7th Edition
Pearson
€198.07
Article exhausted; check for reprint
Previous edition
Book
11/2007
5th Edition
Pearson
€108.93
Article exhausted; check for reprint
Content
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure