World Markets Desk Book

Writing to an international audience of business managers and owners, Lawrence W. Tuller provides readers with information on 50 of the world's principal markets - what products and services are needed in which countries, each country's political and economic stability, internal competition and regional strategy, resource cost and availability, where to find capable management personnel and labour, formal and informal trade barriers, and the many factors influencing market entry, such as government regulations and incentives, cultural hurdles, and intrastructure development.