An American's Guide to Doing Business in Latin America
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Published on 1. March 2008
Book
Paperback/Softback
272 pages
978-1-59869-212-9 (ISBN)
Description
Did you know this?
In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China.
Latin America has more than 500 million consumers ready to buy U.S. manufactured goods.
Now is the time to enter this emerging new market-but doing business in Latin America is not always easy.
In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.
Following Tuller's advice, you'll learn how to:
Finance exports and direct investment
Create advertising strategies
Partner with Latin American companies
Latin America is ripe and ready for American business and investment. Are you ready to cash in?
This book includes detailed information on:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela
In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China.
Latin America has more than 500 million consumers ready to buy U.S. manufactured goods.
Now is the time to enter this emerging new market-but doing business in Latin America is not always easy.
In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.
Following Tuller's advice, you'll learn how to:
Finance exports and direct investment
Create advertising strategies
Partner with Latin American companies
Latin America is ripe and ready for American business and investment. Are you ready to cash in?
This book includes detailed information on:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela
More details
Language
English
Place of publication
Holbrook, MA
United States
Target group
College/higher education
Product notice
Paperback (trade)
Dimensions
Height: 214 mm
Width: 140 mm
Thickness: 19 mm
ISBN-13
978-1-59869-212-9 (9781598692129)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Lawrence W. Tuller
An American's Guide to Doing Business in Latin America
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
E-Book
02/2008
Adams Media
€1.97
Available for download
Person
Lawrence W. Tuller has been active in international trade and business for more than thirty years. He has been president and general manager of Aeronca, Inc. and controller of the Wire and Cable Division of TRW. During the 1990s, Tuller was CEO and conference host for Latin America/Caribbean Productions, a company that gave seminars on doing business in the region. He is the author of twenty-seven books and holds a degree in economics from Harvard and an MBA from Wharton. He resides in Pennsylvania.