Retail Desire
Design, Display and the Art of the Visual Merchandiser
1st Edition
Published in February 2005
Book
Paperback/Softback
160 pages
978-2-88046-806-4 (ISBN)
Description
Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.
More details
Edition
1., Aufl.
Language
English
Place of publication
Mies
Switzerland
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Illustrations
300 illustrations
Dimensions
Height: 275 mm
Width: 228 mm
Weight
820 gr
ISBN-13
978-2-88046-806-4 (9782880468064)
Schweitzer Classification
Other editions
Previous edition
Book
06/2003
Rotovision
€42.00
Article exhausted; check for reprint
Person
Johnny Tucker is a newspaper, magazine and TV journalist and design historian. He is editor of RED (Retail Equipment and Design) magazine, one of the UK and Europe's leading retail trade publications, and acts as a marketing consultant and website writer for a number of leading retailers.