Lead the Field for Financial Professionals
How to Become an Authority and Dominate Your Competition
Will be published approx. on 19. January 2018
Book
Hardback
978-1-946633-24-8 (ISBN)
More details
Language
English
Place of publication
United States
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 168 mm
Width: 122 mm
Thickness: 15 mm
Weight
181 gr
ISBN-13
978-1-946633-24-8 (9781946633248)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
HARPER TUCKER is the Chair of the Finance Practice at ForbesBooks, leading financial and legal innovators in strategically building an promoting their personal brands to become the authority in their field. During his career, Harper has worked with Advantage|ForbesBooks in bringing top thought leaders together in the financial and legal industries as authors, speakers, and brand authorities. Harper and his team have worked with over 150 financial and legal leaders in building their authority and personal brand. This makes him one of the world’s most accomplished experts in this space.
Content
FOREWORD THE POWER OF AUTHORITY WHY SHOULD ANYONE LISTEN TO YOU? BREAKING THROUGH THE BRICK WALL CLIENTS SHOULD COME TO YOU, NOT THE OTHER WAY AROUND WHAT IS AUTHORITY MARKETING? FOUR REASONS FOR AUTHORITY MARKETING THE SEVEN PILLARS OF AUTHORITY MARKETING AUTHORITY BY DESIGN: A CASE STUDY ABOUT THE AUTHORS