New Positioning
The Latest on the World's Number 1 Business Strategy
Published on 1. September 1995
Book
Hardback
173 pages
978-0-07-065291-0 (ISBN)
Description
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 213 mm
Weight
4800 gr
ISBN-13
978-0-07-065291-0 (9780070652910)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Minds can't cope (overcommunication is spreading around the world); minds are lazy (high interest vs low interest subjects); minds are limited (there's only so much space which is why first into the mind is winner); minds hate confusion (complexity is the enemy); minds love simplicity (over-simplification and focus work best); minds are emotional (logic doesn't always win); minds are insecure (most follow the crowd); minds are better than they seem (the ear is a better input device than the eye); minds tend not to forget (the old ideas are easy to bring back because they never leave); business mind games (case studies); political mind games (election case studies); religious mind games (TV religion and other stories); mind game apparatus (TV, PR, radio and other mind-bending tools); mind game costs (money talks and everything else walks); mapping the mind (research should be simple, not complex); perception are reality (truth has no bearing in the mind game).