Sound Business
Published on 14. March 2007
Book
Mixed media product
244 pages
978-1-85252-528-6 (ISBN)
Description
Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people's behaviour in almost any commercial environment - including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30% and triple productivity for some workers. In Sound Business, leading strategic sound expert Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business. The accompanying CD includes examples of applied sound as well as field recordings that show how not to sound.
Reviews / Votes
"Sound Business is a great exploration of the science of sound, its ineffable wonders, and the experiential potency it has for building powerful brands." Martin Lindstrom, author of BRANDsense and BRANDchild "Sound Business is a comprehensive review of the power of applying sound for improved business performance, a concept that is both new and intuitively appealing." Helen Alexander CBE, Chief Executive, Economist Group "Sound is all around us but many organisations have previously just accepted that it is there because it always has been. This excellent book fills a big gap by providing an understanding of the way in which sound affects us and can be used to influence our moods and intentions." Sir Paul Judge, Chairman of the Royal Society of Arts, President of the Chartered Management Institute and Past Master of the Worshipful Company of Marketors "An expert analysis of the power of sound to influence the behaviour of customers has been scandalously absent - until now. Sound Business is a rich and engaging journey, and should be welcomed by all those who take the experience of their customers seriously." Stephen Nelson, CEO, BAAMore details
Language
English
Place of publication
Cirencester
United Kingdom
Target group
Professional and scholarly
College/higher education
Illustrations
Illustrations
Dimensions
Height: 210 mm
ISBN-13
978-1-85252-528-6 (9781852525286)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2010
2nd Edition
Management Books 2000 Ltd
€22.60
Shipment within 3-4 weeks
Person
Julian Treasure is Chairman of The Sound Agency, the world's leading strategic sound consultancy. He has over 25 years' experience in business, marketing and sound, working with clients such as Marks & Spencer, BAA, The Body Shop, InterContinental Hotels Group, Tesco and Unilever.