The Discipline of Market Leaders

How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline" - best total cost, best product, or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this new approach to business.
 
How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline" - best total cost, best product, or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this new approach to business.