It Seemed Like a Good Idea at the Time

Annabel's coffee adventures took her from a wet, dreary market in northern England to the Canadian Prairies via a PhD in Central America. She gradually mastered the art of juggling a start-up business, her thesis, and a five-month-old baby at the same time, and negotiated emigration bureaucracy, a few disastrous business relationships, and the brutality of Canadian winters. This is the real story of coffee entrepreneurship, with all the grim, impossible, frustrating, and messy bits left in. Because they all seemed like a good idea at the time.