
Strategy in Practice
A Practitioner's Guide to Strategic Thinking
George Tovstiga(Author)
Wiley (Publisher)
2nd Edition
Published on 11. March 2013
Book
Paperback/Softback
288 pages
978-1-118-51925-7 (ISBN)
Article exhausted; check for reprint
Description
The 2nd edition of Strategy in Practice presents a practitioner focused approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader.
Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice.
While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
* provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
* establish and translate the relevance of strategy theory to its application in the practice field
* lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
* provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice.
While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
* provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
* establish and translate the relevance of strategy theory to its application in the practice field
* lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
* provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
More details
Edition
2. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 22.6 cm
Width: 15.3 cm
Thickness: 1.5 cm
Weight
422 gr
ISBN-13
978-1-118-51925-7 (9781118519257)
Schweitzer Classification
Other editions
New editions

Book
09/2015
3rd Edition
Wiley
€51.50
Shipment within 15-20 days
Previous edition

Book
09/2010
1st Edition
Wiley
€32.90
Article exhausted; check for reprint
Person
George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School, University of Reading (UK), where he is Director of the Henley Executive Strategy Programme.
Content
Preface to the First Edition vii
Preface to the Second Edition xiii
About the Author xvii
1 Introduction to Strategy in Practice and Strategic Thinking 1
2 Articulating the Strategic Question 25
3 Sense Making and Strategic Insight 47
4 Insight-Driven Strategic Analysis 77
5 Strategic Analysis II: High-Level Sense Making 95
6 Strategic Analysis III: Supporting-Level Sense Making 143
7 Strategy Formation and Evaluation of Strategic Options 185
8 Insight-Driven Strategy in Perspective 213
Appendices: Putting Strategy to Practice 235
Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 237
Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant Strategy Building Blocks) 247
Index 257
Preface to the Second Edition xiii
About the Author xvii
1 Introduction to Strategy in Practice and Strategic Thinking 1
2 Articulating the Strategic Question 25
3 Sense Making and Strategic Insight 47
4 Insight-Driven Strategic Analysis 77
5 Strategic Analysis II: High-Level Sense Making 95
6 Strategic Analysis III: Supporting-Level Sense Making 143
7 Strategy Formation and Evaluation of Strategic Options 185
8 Insight-Driven Strategy in Perspective 213
Appendices: Putting Strategy to Practice 235
Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 237
Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant Strategy Building Blocks) 247
Index 257