Analyzing Sales Promotion
Text and Cases: How to Profit from the New Power of Promotion Marketing
2nd Edition
Published on 1. April 1994
Book
Paperback/Softback
226 pages
978-0-85013-229-8 (ISBN)
More details
Edition
2nd ed.
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 253 mm
Width: 179 mm
Thickness: 18 mm
Weight
585 gr
ISBN-13
978-0-85013-229-8 (9780850132298)
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Schweitzer Classification