Salesforce.com For Dummies
2nd Edition
Published on 1. December 2006
Book
Paperback/Softback
432 pages
978-0-470-04893-1 (ISBN)
Description
Customize Salesforce for all your business needs
See how Salesforce helps manage accounts, market products, and improve service
Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.
Discover how to
* Set up and personalize your system
* Manage relationships with partner companies
* Execute marketing campaigns
* Analyze data with reports
* Improve customer service
* Calculate sales forecasts
See how Salesforce helps manage accounts, market products, and improve service
Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.
Discover how to
* Set up and personalize your system
* Manage relationships with partner companies
* Execute marketing campaigns
* Analyze data with reports
* Improve customer service
* Calculate sales forecasts
More details
Edition
2., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 23.3 cm
Width: 18.7 cm
Thickness: 21 mm
Weight
612 gr
ISBN-13
978-0-470-04893-1 (9780470048931)
Schweitzer Classification
Other editions
New editions
Tom Wong | Liz Kao
Salesforce.com For Dummies
Book
09/2008
3rd Edition
Wiley
€20.90
Article exhausted; check for reprint
Previous edition
Thomas Wong
Salesforce.com For Dummies
Book
01/2005
1st Edition
Hungry Minds Inc,U.S.
€24.90
Article exhausted; check for reprint
Persons
Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.
Liz Kao is a Certified salesforce.com Consultant.
Liz Kao is a Certified salesforce.com Consultant.
Content
Introduction.Part I: Salesforce Basics.Chapter 1: Looking Over Salesforce.Chapter 2: Navigating Salesforce.Chapter 3: Personalizing Your System.Part II: Driving Sales - The Basics.Chapter 4: Prospecting Leads.Chapter 5: Managing Accounts.Chapter 6: Developing Contacts.Chapter 7: Managing Activities.Chapter 8: Sending E-Mail.Chapter 9: Tracking Opportunities.Part III: Driving Sales - The Next Level.Chapter 10: Tracking Products and Price Books.Chapter 11: Calculating Forecasts.Chapter 12: Managing Your Partners.Part IV: Optimizing Marketing.Chapter 13: Driving Demand with Campaigns.Chapter 14: Driving Sales Effectiveness with Documents.Part V: Delivering Excellent Service.Chapter 15: Understanding Salesforce Service & Support.Chapter 16: Preparing Salesforce Service & Support.Part VI: Measuring the Overall Business Performance.Chapter 17: Analyzing Data with Reports.Chapter 18: Seeing the Big Picture with Dashboards.Chapter 19: Fine-Tuning the Configuration.Part VII: Designing the Salesforce Solution.Chapter 20: Customizing Salesforce.Chapter 21: Extending Salesforce Beyond CRM.Chapter 22: Migrating and Maintaining Your Data.Part VIII: The Part of Tens.Chapter 23: Ten Ways to Drive More Productivity.Chapter 24: Ten Keys to a Successful Implementation.Bonus Chapter: Improving Communication with Standard Template.Index.